Some Indian call centres resorting to trickery

India’s call centres — a key cog in the country’s championed services industry — have been going through hard times as anger has simmered in North America over jobs being outsourced overseas. The issue is a political minefield and in some call centres, including this one in Noida, employees are convinced it’s easier to say they’re calling from Canada.
Perhaps a laid off General Motors worker in Michigan would be less likely to snap at a caller from Calgary rather than one from India, the thinking goes. It’s also easier to coax a U.S. customer to provide credit-card information for a purchase if they think they’re dealing with someone “next door” in Canada.

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